Makeup Artist

        Season after season, we look to the runways of Fashion Week to hunt down the latest beauty trends and must-have products, and while some seasons may be more note-worthy than others (ahem, the Alexander Wang side braid of Spring 2010 or the wet hair trend of Fall 2013), there’s always something exciting to be uncovered if you know where to look.Backstage, for example, there is a lot going on where beauty brands are concerned—and we’re not just talking about the runway looks. Brands like MAC Cosmetics, for example, use Fashion Week as an opportunity to test-drive all their new products before they hit the shelves. For a brand like MAC that works so hand-in-hand with their professional makeup artists, Fashion Week offers the ultimate road test—a moment to put any new product through the grind, with MAC artists as the ultimate feedback loop, operating at their busiest time of year. Why is this such an opportunity for the brand? Considering MAC is a makeup artist brand through-and-through, having their global artists as a staple in their testing process (and giving them the ability to have such a voice and collaboration in the development model) reinforces the ethos of the brand – all ages, all races, all sexes. So what’s MAC testing this year? We got the scoop.